NextAds

Towards Next-generation Personalized Video Advertising

Personalized Creative Generation

Framework of Personalized Creative Integration

System Pipeline Flowchart

Selected 20 Integration Results

User 6 iPhone 17

User Profile

Content preference

Gaming commentary for Honor of Kings featuring strategic gameplay tutorials and character skill analyses.

Style preference

Vibrant, high-saturation screen captures with dynamic handheld perspective and lively on-screen graphics.

Detailed elements

Preference for jungle and assassin characters, fast-paced montage edits, in-game stats breakdown, and strategic team matchups.

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User 10 Uber

User Profile

Content preference

Vibrant vlogs featuring spicy hotpot dishes and barbecue skewers from Chongqing street food events.

Style preference

High-saturation, lively dynamic handheld shots with a focus on bold red and orange hues and close-up food reveals.

Detailed elements

Preference for spicy crayfish platters, grilled skewers over open flames, and noodle dishes with intricate textures.

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User 13 Coca Cola Classic

User Profile

Content preference

Street food vlogs featuring Sichuan spicy hotpot and grilled skewers.

Style preference

Vibrant, high-saturation shots with dynamic, handheld camera work highlighting the vibrant colors and textures of food.

Detailed elements

Close-up shots of chopsticks handling food, bustling street food environments, and intense grilling scenes with visible flames.

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User 14 Walmart Retail

User Profile

Content preference

Spicy street food vlogs showcasing Chongqing hotpots and Sichuan noodle dishes.

Style preference

Vibrant, high-saturation handheld shots with dynamic camera movement capturing bold red tones and steaming dishes.

Detailed elements

Focus on chili-infused broths, crawfish presentations, noodle textures, and sidewalk dining experiences.

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User 15 Airbnb

User Profile

Content preferencespan>

Cinematic vlogs showcasing spicy Chinese street food, including Chongqing noodles and spicy crayfish presentations.

Style preference

Bright, high-saturation shots with dynamic handheld camera work featuring close-ups of vibrant ingredients and fast-paced food preparation sequences.

Detailed elements

Preferred elements include Chongqing noodles with chili oil, spicy crayfish, and close-up steaming presentations of dumplings and broth.

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User 21 Snickers Chocolate Bar

User Profile

Content preference

Anime commentary for Naruto plot-twists and episodic reviews of Dragon Ball character arcs.

Style preference

High-saturation anime scenes with dynamic camera angles, crisp line art, and emotional overlays.

Detailed elements

Focus on ninja battles, character journeys, training montages, power-up sequences, and clan histories.

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User 22 Snickers Chocolate Bar

User Profile

Content preference

Anime-style film and drama commentary focusing on narrative complexity and character development within genres such as romantic comedy, science fiction, and action adventure.

Style preference

High-saturation character interactions with dynamic camera angles, and frequent close-ups. Use of tonal compression for emotional scenes and vibrant colors to enhance dramatic moments.

Detailed elements

Key anime titles with intricate plots and plot twists, richly designed characters, ocean landscapes in animated settings, and frequent use of subtitles for dialogue emphasis.

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User 24 McDonald's Big Mac

User Profile

Content preference

Gaming commentary for Honor of Kings and cinematic reviews of popular dramas and animated series like The Simpsons.

Style preference

High-saturation visuals with bold on-screen captions, dynamic handheld camera shots during gameplay, and detailed overlays for game action or thematic reviews in cinematic settings.

Detailed elements

In-game character guides and gameplay strategies for Honor of Kings.

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User 25 Coca Cola Classic

User Profile

Content preference

Anime plot analysis for Lycoris Recoil and character interactions from Re:Zero.

Style preference

Stylized, dynamic handheld shots with high-contrast lighting and dramatic close-ups.

Detailed elements

Focus on character emotions, narrative tension, and visual storytelling in anime series.

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User 25 Chanel Chance Perfume

User Profile

Content preference

Anime plot analysis for Lycoris Recoil and character interactions from Re:Zero.

Style preference

Stylized, dynamic handheld shots with high-contrast lighting and dramatic close-ups.

Detailed elements

Focus on character emotions, narrative tension, and visual storytelling in anime series.

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User 28 Nike Air Force 1’07.

User Profile

Content preference

Anime commentary for One Piece episodes and character analysis.

Style preference

High saturation comic-style illustrations with vibrant and bold on-screen captions.

Detailed elements

Focus on character abilities, narrative plot twists, and dramatic event previews in One Piece.

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User 29 Coca Cola Classic

User Profile

Content preference

Drama and historical film commentary with a focus on plot analysis and character development.

Style preference

Warm, softly lit static shots with a focus on costume details and indoor settings. Provides a healing narrative tone with surprising plot twists.

Detailed elements

Epic historical drama settings, detailed costume designs, child character interactions, outdoor surveillance scenes.

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User 32 Walmart Retail

User Profile

Content preference

Daily life vlogs focused on family and rural living, featuring home gardening and traditional meal preparations.

Style preference

Warm, welcoming tones with handheld, dynamic shots capturing everyday moments in an intimate, immersive style.

Detailed elements

Depictions of rural family activities, traditional Chinese culinary preparation, outdoor dining with family, and candid interactions within a homely setting.

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User 34 Subway Sandwich

User Profile

Content preference

Rustic family vlogs featuring outdoor cooking and daily life in rural settings.

Style preference

Warm-toned handheld footage with an emphasis on natural lighting and intimate, close-up shots.

Detailed elements

Traditional Chinese hotpot meals, family gatherings in natural settings, personal gardening activities.

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User 35 Coca Cola Classic

User Profile

Content preference

Journal-style vlogs featuring rural family dining experiences and traditional Chinese hotpot gatherings.

Style preference

Warm, handheld camera shots with a focus on natural lighting and intimate close-ups of food preparation and family interactions.

Detailed elements

Traditional Chinese cuisine, outdoor cooking settings, close-knit family mealtime, rural landscapes.

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User 39 Airbnb

User Profile

Content preference

Rural Chinese communal dining experiences and family gatherings captured in an intimate vlog setting.

Style preference

Warm tones with dynamic, handheld camera work focusing on close-ups and interaction shots amidst outdoor and indoor village settings.

Detailed elements

Sichuan-style dishes, table-sharing traditions, rural village architecture, and lush, green landscapes.

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User 41 Airbnb

User Profile

Content preference

Anime character plot development and stylized military simulations.

Style preference

Highly stylized exaggerated character expressions with heavy use of text overlays and muted color palettes.

Detailed elements

Anime character interactions, tactical military scenarios, visual storytelling with plot twists.

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User 44 L'Oréal Paris Revitalift

User Profile

Content preference

Beauty and fashion tutorial vlogs focused on Asian-inspired makeup and apparel styling, incorporating casual and bridal-themed outfits, alongside video game character cosplay analysis from Genshin Impact, and gameplay commentary of Honor of Kings.

Style preference

Warm, soft lighting with a journal-style static/tripod camera setup; use of close-up framing and mid-shots showcasing facial details and outfit textures; overlay text captions in Mandarin for instructional emphasis; slight tonal compression to maintain a warm, healing atmosphere across handheld and indoor settings.

Detailed elements

Bridal veil and soft floral patterns in fashion content

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User 45 Chanel Chance Perfume

User Profile

Content preference

Anime series such as 'Chuunibyou demo Koi ga Shitai!' and 'One Piece,' along with gaming content focused on 'Honor of Kings' gameplay strategies.

Style preference

Stylized, high-contrast anime sequences with dynamic camera movements and atmospheric lighting, often incorporating dramatic close-ups.

Detailed elements

Character-driven narratives, intense battle scenes, slice-of-life moments, and strategic gaming tutorials with on-screen text annotations.

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User 48 Herman Miller Embody Chair

User Profile

Content preference

Animated storytelling involving ancient survival guides with comedic undertones and vibrant travel vlogs showcasing urban exploration.

Style preference

Bright, high-saturation visuals featuring dynamic handheld camera work coupled with bold on-screen captions and fast-paced transitional edits.

Detailed elements

Preferences for stylized animation, urban street scenes, comedic narrative guides, and high-energy dialogue content.

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